There was magic in the air in 1957 for Chevrolet. Or is it? Ask anyone who has driven a car, pick up a year that are associated with the word Chevy and odds are they will say 57 and more specifically, the 57 Chevy convertible.
57 Convertible Get More Love Today
But the concept and design for the 57 Convertible is actually born a few years earlier, and the birth is neither perfect, nor has it been received by the public with any real or pump circumstances.
General Motors and more specifically Harley Earl (Design guru) put under enormous pressure in recent years. They were really great cars produced by any standards, but its customers were waiting for the performance standards much higher than those required for the cars being driven on the road.
Product Chevy style and speed of 1957
The Chevy convertible was now expected to compete with their European cousins, namely, Alfa, MG and> Mercedes, among others. The U.S. market has wanted for the design, style and speed. Low sales before 1957 showed that they were not willing to compromise.
Chevrolet has been willing to compromise and quickly recognized that something had to be pulled out of the proverbial hat. After a brief period of indecision, they were back in fighting form and hat produced V8 engine.
The 57 Chevy was like 56, in appearance, but with its new V8 engine modified and adapted specifically,willing to take American and European counterparts Goliath. Chevy for now set and match play. Who would have known at the time that 1957 would be the year that was a long way to capture what is now the most recognizable car on the planet?
2002 With the announcement of Chevy 57 Chevy Convertible
45 years later, in 2002, Chevrolet has done an advertising campaign with a 57 Chevy convertible. The ad showed the history of the Chevy as "see" through the ears ofpop music with the immortal classics like Don McLean's American Pie. Everyone knows that Don was driving his Chevy to the levee. They may not know why, and may not even know who was present, but do not know exactly which car he was driving to the bank. When Prince sang about his "Little Red Corvette," he said referring to his 57 Chevy Convertible.
However, a favorite of all time was when Chevrolet campaigned classic outdoor advertising. Billboards throughoutcountry on the move has reminded people that "do not write songs about Volvo" How true.